This project enabled me to really explore ideas behind imagery, particularly that in relation to architecture and shapes. I wanted this piece to reflect the brand identity itself, whilst also being captivating and appealing to the audience.
As part of an extension of the brief I created this editorial outcome, an adult colouring book based on, and directly influenced by architect Robert Adam & his designs for Osterley House.
This project was an exploration of two points, in order to show the contrasting and comparative elements in a format most suited to their environment. This project is one of my favourites to date as I was able to generate vast amounts of patterns based on the data I collected at these places.
The outcome you see here is based on two stations, Peckham Rye and Elephant and castle. It is a conceptual video based on the idea of a commute, challenging the viewer to focus in on the patterns and shapes they forget to see whilst commuting.
The brief for this project was to come up with a theoretical brand that suited and was relevant to two cities. I enjoyed this project as I was able to make & come up with a creative solution to a very open and difficult brief.
This project had many outcomes, the ones you see featured here are the main identity I created for my brand, 'City Ice', and the fun, lighthearted website I created. For more info please visit my website. (link above)