I'm Hanna Metcalfe and my great interest for the visual language branches out in everything from editorial and print to interior design and architecture. My portfolio projects so far involve spatial - social - conceptual and book design.

Previous work experience in studio/set design at IKEA Communications and at the Swedish advertising agency Forsman & Bodenfors Studios.
COLOUR, VISION, REFLECTION

A Self Initiated Project which discovers colour psychology and patterns in relation to senses. The project involves a proposed public installation which brings projected patterns to the streets of London - where the concept is to use psychological patterns and colours to address the need for a calming space in urban environments.

MAJOR PROJECT: PROCESS BOOK

Perfect bound, open flat book containing process journals from three major projects. The cover has metallic foiled typography and the book sits in a transparent acrylic box.

A LOVE STORY

The campaign aims to communicate the innovative cargo bike ‘The Christiania Bike' from Copenhagen, Denmark. The format of the film is designed to screen at urban music festivals - as a proposed collaboration between the makers of The Christiania Bike and festival sponsorship. The campaign name ‘A LOVE STORY’ roots from the history and birth of the bike - built by Lars Engstrøm in 1971 as a gift to his wife Annie. The homegrown and authentic Danish design production has been captured in a retro-style short film; accompanied with only music, type and subtle
animations.

‘A LOVE STORY’ is created to send a strong message in a new setting; showing festival visitors that there is an alternative to the car - an alternative which has helped to push the modern cycling culture forward, as well as putting Copenhagen on the map as the #1 biking city in the world.