Peter Roden is a multidisciplinary designer from London. His work covers a wide variety of areas from print media, typography, graphic identity and packaging to sculpture and installation pieces.
Peter has a strong connection to the physical, especially traditional print, craft and process arts. However he is constantly finding ways to integrate these areas into the contemporary digital world.
Peter spent 2016 working internships between London, São Paulo and Amsterdam, gaining valuable studio experience that helped inform his approach across his final year projects.
Design Process Book Box

Letterpress printed clothbound display box containing three different design process documents from the Major Project unit.

Visual Systems

A series of interactive, animated, augmented posters for audio/visual artist Ryoji Ikeda.
After extensive exploration and research into the work of Ikeda and a typographic language that communicates it, I chose to develop a visual system based on the manipulation of falling typographic photography. Each poster became a freeze frame of a continuously manipulated animated process.

The black litho printed posters on metallic paper act as triggers for a series of augmented animations, which overlay onto the poster with the use of mobile technology.

Next Up

Next Up is a UAL event for final year students that looks at higher education and life after graduation. For this project I designed a graphic identity that focuses on the participation and engagement of the students' own futures. I wanted the students to participate in the event and feel physically connected, so I based my concept on the childhood icon, the paper fortune teller game. Students were encouraged to fold, engage and play with the designed material and immerse themselves in the Next Up Event.

The graphic identity was largely typographic, using a bespoke typeface based on the proportions and grid of the paper fortune teller. A sophisticated and minimal aesthetic was used to remove the students from their often overly expressive environment.

Parkland Walk

The Parkland Walk is a linear nature reserve converted from a now disused railway line in North London. I wanted the local community to enjoy the park in a new and exciting way, to engage with it on several levels. I hope to bring the much loved park a new lease of life, as an informative, exploratory experience for all ages that gives the local community a deeper understanding of their history and environment.

My outcomes for this project included a bespoke typeface inspired by local Victorian signage, a series of illustrative Core-Ten steel signs that communicate stories and information about the local area and an interactive mobile app that brings together the physical signs with an interactive augmented reality experience.

Big Data Perspectives

An exhibition proposal aiming to communicate the issues and growing prevalence of Big Data collection in our lives. The exhibition uses several overlapping panels to convey the nature of Big Data as collections of disparate numbers that only have value when brought together and scrutinised in a new context. Each panel is formulated from thousands of tiny graphics, representing an area of data collection (for example ‘likes’ on Facebook) and these tiny graphics come together across various panels to communicate a narrative.
Visual tricks such as Anamorphic Typography and Augmented Reality are employed to communicate the 'bigger picture' Big Data and question its growing prevalence as a force for good in our society.

Cooking with Wabi

Cooking with Wabi was a self initiated exploration into the benefits of cooking as a therapy for depression, alongside the philosophy of Wabi-Sabi to create objects of imperfection that reflect nature. The project led me to explore the hand-made ceramic forms, mark-making techniques and therapeutic processes to help those with depression feel more comfortable in the kitchen environment.
I hoped to create a space that was free from society's unrealistic expectations of perfection and dieting, allowing the user to feel comfortable in cooking and gain benefits from both the therapeutic process and nutritious outcomes.

Designing Food Culture

The designed outcome of my final thesis:
How have graphic designers reflected and facilitated the changing trends and attitudes to food culture for the British Public?
The thesis was screen printed on Lavash Bread with edible chocolate spread, then packaged in six different ways to communicate the changes in food design.

Things I've Learnt So Far

The designed outcome of my final thesis:
'How have graphic designers reflected and facilitated the changing trends and attitudes to food culture for the British Public?'
The thesis was screen-printed on Lavash Bread with edible chocolate spread, then packaged in six different ways to communicate the changes in food design.