Sarah Hogg [email protected]
Antoine de Saint-Exupéry once said “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” My work hopes to emulate this by focusing on minimalist, coherent design.

My main areas of interest are branding, and information design.
Tasty Streats

Tasty Streats is a self initiated project looking into developing a Street Food app for London. This app would allow people to find Street Food markets and stall around them in London based on their specific needs and wants. 

Markets could be discovered by a variety of different modes; mood, location, cuisine, market, and trader.

Logo and branding developed to emulate street food markets.

Two Points

Information Design project plotting people's movements within a grocery store. By adding a narrative to each person's movements, this allows the reader to follow along. Each page, in turn, becomes a character of its own.