The idea behind the brief was to combine two disciplines and create an event or festival. I decided to combine Architecture and Interactive Design to create a festival of projections that moves from city to city and has 8 locations in each city. The brand shape changes each time the festival moves, making the brand dynamic, and each colour represents a different element of the brand.
The brief required me to document two locations in any ways that interested me. I decided to photograph each location, then gathered shapes collected from the images.
The end result is the combination of both locations as one thorough exploration of shapes, I call it 'Shapeology'.
The brief required me to design and create an identity to promote the Next Up event, a one day conference for final year communication students at UAL Colleges.
I wanted to create something simple but eye-catching with a little bit of pop, inspired by mathematical equations, as the main point of the conference is to inspire the students for their future career paths.