From the beginning, the focus of this project was to develop a set of powerful visual posters that not only reflected the kind of work that Ryoji Ikeda was renowned for, but also made you feel like you were physically experiencing the letterforms much in the same way Ikeda’s audiences were immersed in his performances. Space, and the effect of it, was key to achieving these objectives.

The beauty of the refracted letterforms contrasts with the fast paced glitch movements of Ikeda’s data aesthetics but they still convey dynamic motion.

Responding to a cultural brand identity brief, this project brings together two creative sectors that have lots of similarities: Electronic music and Generative art. The exploration of these two fields led me to consider different ways of generating dynamic patterns. I took advantage of the gorgeous patterns that were inherent in circuit boards and developed a simple, yet bold system of juxtaposed lines (of different weights) to create a vibrant identity that reflected the exciting field of generative art and resonated with the progressive energy of electronic music.

At the heart of this conceptual editorial response, is the fascinating story of Funes and his extraordinary, detailed memory recall. By visualising the page as a 3 dimensional space, the key information (plot) was typeset with the largest size, and the minor details occupying lesser fields, were set out in smaller type. Viewers can encounter the story in a new way and can choose the way they want to read the book. The resulting overprint of type and lines was itself an exploration of how memory could be visualised.