A strong feature of the work is its experimental and disruptive conceptual origin which represents the constant evolution of the designer wish to grow. It can be observed a strong inclination and interest on typography and editorial work and a wish to disrupt.
Type alone is a crucial element of any design, bringing its own voice and personality and dramatically imposing its qualities for visual impact. The Kohl project is an exploration of type and its aesthetic and personal values.
Identity development for the 2017 Next Up event by UAL.
Part of the Acrobat Reader Project